The Handycam is Japan's top-selling camcorder.

The mission is to encourage people to record their life every day.

The target is parents with small children.

Make a simulation of moments of a life
and show how a brand can become a part of everyday life.

Growing: A girl grows up with Age counter.　

REC: Once the user clicks the "REC?" button, they can record memories a girl growth with Handycam.

SAVE: The recorded memories will be collected.

PLAY: The recorded memories will be played nostalgically.

ENDING : All of the message and the memories will be displayed.
Users will understand that the only way to keep precious memories is to record them everyday.

Thanks to the powerful interactive function,users can record the scenes they like.
The simulator succeeded in making many users feel as if this girl was their own daughter.
This parental feeling had a strong impact on users, becoming a viral trigger.

Many Bloggers said "Cam with me" was the first web promotion that moved them to tears.